Something that you may not often hear about is neuromarketing and its impact on the marketing industry. Think about it, how often have you looked at an advertisement from a major brand that you follow and you’re just like – wow that’s awesome! Well, there’s a great possibility that the ad had gone through a number of iterations in the creation process including probably testing it against a few different audiences. Some tests may have a small variance, like swapping out the color red for the color green or maybe even swapping out a male subject for a female or even adjusting the location of where the call to action is.
Currently one of my classes was sharing some articles that dove into the science and reasoning behind why we make some of our decisions. Some of the articles may seem a little lengthy or repetitive. Ultimately the information is valuable and pretty enticing to read. Check them out below and leave your thoughts about Neuromarketing and how you think it affects your decisions.
Neuromarketing: Seven Ways to Sell to the Decision-Making Lizard Brain
4 Neuromarketing Strategies for Highest Content Impact
What Neuromarketing Can Teach Social Media
Try These 3 Neuromarketing Tips (You’ll Be Amazed By the Results)
Neuromarketing: 6 Examples of Brands Using Psychology in Social Media Marketing!